Nostalgia in Website Copywriting: Examples of Successful Campaigns

Photo of the author smiling to to the camera
By
Murtadha Alabdullah
March 25, 2023
CRO
3
mins

Learn how real-world companies have used nostalgia in their copywriting to increase conversions. From Coca-Cola's "Share a Coke" campaign to the return of the Volkswagen Beetle, discover how businesses have tapped into the power of nostalgia to create deeper connections with their customers.

Share this

Nostalgia is a powerful tool that can be used in copywriting to increase conversions. By evoking feelings of nostalgia, companies can tap into customers' emotions and create a deeper connection with their brand. In this article, we will explore some real-world examples of companies that have used nostalgia in their copywriting to increase conversions.

1. Coca-Cola

Coca-Cola's "Share a Coke" campaign, which encouraged customers to purchase bottles of Coke with their friends' names on them, tapping into nostalgia for personal connections.

2. Hershey's

Hershey's "Tastes Like Childhood" campaign, which evoked feelings of nostalgia for simpler times through nostalgic imagery and messaging.

3. Netflix's

Netflix's "Stranger Things" show, which heavily references 1980s pop culture and nostalgia for that era.

4. Nintendo's

Nintendo's release of the "Classic Mini" version of its popular 1980s console, the NES, which capitalized on nostalgia for the brand and its classic games.

5. McDonald

McDonald's "Throwback" campaign, which featured retro packaging and advertising to evoke nostalgia for the brand's history.

6. Polaroid

Polaroid's revival of its instant film cameras, which taps into nostalgia for the tangible, physical nature of photographs.

7. Burberry

Burberry's "The Art of the Trench" campaign, which features photographs of real people wearing Burberry trench coats, evoking nostalgia for the brand's heritage and timelessness.

8. Volkswagen

The return of the Volkswagen Beetle, which evokes nostalgia for the iconic design of the original Beetle.

Nostalgia is a powerful tool that can be used in copywriting to increase conversions. By evoking feelings of nostalgia, companies can tap into customers' emotions and create a deeper connection with their brand. As seen in the examples discussed in this article, companies like Coca-Cola, Hershey's, Netflix, Nintendo, McDonald's and more have successfully used nostalgia in their campaigns to drive conversions. Understanding the power of nostalgia, a company can use it to their advantage to increase conversions and establish deeper connections with their customers.

9. Burberry

Burberry's "The Art of the Trench" campaign, which features photographs of real people wearing Burberry trench coats, evoking nostalgia for the brand's heritage and timelessness.

10. Converse

Converse's "Made by you" campaign, which invites customers to personalize their own shoes and share their stories, tapping into nostalgia for personal expression.

About the author

Murtadha has extensive management experience with large international corporations with a primary specialization in people management. He spent years communicating with different types of customers and strengthened his excellent communication and interpersonal skills. Murtadha puts genuinity on top of his traits.

Share this
Table of Contents

Have questions?

FAQs

Read more Webflow blogs

Webflow guide

Increase your blog's conversion rate: a comprehensive guide to designing blogs that convert visitors into customers

In this guide you will:
Use design elements to guide visitors towards desired actions
Discover proven strategies for creating persuasive blog content that inspires readers to take action
Get tips for optimizing your blog's design for search engines, resulting in increased visibility and traffic
Thanks for signing up! You'll receive our guide via email soon. Check your inbox (and spam folder) in a few minutes.
Oops! Something went wrong while submitting the form. Please reach out to info@ebda.io for inquiries.
Lets get started

You are one step closer to the website of your dream

Book a discovery call