In today’s world, your online presence is everything.
Even more so when it comes to your business.
Having a strong online presence is key to success – and your website is the first thing you should be investing in.
Whether you choose to DIY or hire a professional, showing up online is the easiest way to increase awareness, connect with potential leads and make sales.
So, if you’re not online yet, keep reading. We’re sharing 6 reasons why your business needs a website – and why you’re not optimised for success without one.
It gives you credibility
Have you ever tried to find a business online to discover they didn’t have a website?
How did that change your view of them?
Let’s be real. Even if you’re a legitimate and successfully operating business, not having a website is a sure-fire strategy to lose potential customers.
And for good reason – people want to know that you can be trusted. Setting up a website shows that you’re a professional, who’s invested time and money into their business.
How are you going to create a good first impression if your customers can’t find you online?
It drives traffic to your site
While we’re on the subject of being found online, let’s talk about SEO.
Without a website, you’ve got no way of optimising your ranking in search engine results. And that’s a problem.
With so many competitors out there, using SEO is your best bet when it comes to driving organic traffic to your site.
It’s simple. Using hierarchical content on your web pages, and SEO blog posts, you can work your way up the rankings in Google. Just make sure you’ve got an SEO strategy in place – and a good copywriter never hurts either.
Once your website is functioning as it should? You can sit back and watch that organic traffic turn into leads.
It increases your chance of getting leads
If you’re not getting leads already? It’s time to make getting them a priority.
Make the most of lead magnets, email sign up forms, and opt-ins wherever possible.
Getting these via your own website, instead of a third-party app, gives you trackable analytics which offer valuable insights to use in your marketing strategy.
And those followers you’ve got on social media? It’s time to start converting those into leads, using your website.
It communicates who you are
There’s no better way to showcase you who are and what you stand for as a brand than through your website.
And unlike social media, you’re not fighting for attention from the competition. This is all about you.
Your website is a place that is uniquely yours, where you can tell your story, let potential customers know more about what you offer and show off what sets you apart from the rest.
Best of all, with full creative control you can design your ideal customer journey exactly how you want it.
Saves you time on customer service
Imagine if customers had to call or email with every single question they had about your business?
You’d never get a break. If you miss a call or forget to respond to an email? That reflects badly on your customer service.
Luckily, you can list all the information your potential customers need to know on your website. Frequently asked questions, pricing, location and operating hours. Everything they could potentially need.
And if you can answer their questions before they have them? That’s how you provide a positive user experience.
Keeps people up to date
Having a website makes it easy to keep customers in the loop.
It’s accessible to everyone, doesn’t require a social media account and it’s available 24/7, no matter where you’re located.
And any time a customer visits your website to check for updates, you’ve got another chance to convert. It’s a win-win.
Part of your digital marketing strategy
If your digital marketing strategy doesn’t include a website – is it really a strategy at all?
When it comes to running ads, you need to make sure you’ve got a website or a landing page to direct traffic to. Without this? You’re just throwing money down the drain.
Once you’ve got your website in place, you can analyse your traffic data, to ensure you’re spending your ad money where it will actually make a difference.
Don’t run another social media campaign until you’ve got your website ready to go.
Time to level up your online presence?
The first step is building your website.
If you’re new to web building – or simply don’t have the time – let us do the hard work for you.
At Ebda, we build websites for success; combining award winning design with strategy that sells.
So, what are you waiting for? Book a call today.
